| Rejection Code |
Reason |
What you need to know |
| 601 |
The content you submitted for the campaign has info that doesn’t match what you checked. |
You must check the appropriate box on the Campaign and content attributes page if you plan to use links, number pooling, direct lending, etc. For example, a mortgage company that didn’t select the “Direct Lending” or “Loan Arrangement” attribute will be rejected. Your application sample message must match your company’s vertical (product or service). If you selected “Embedded URL”, you must include the URL in the sample message.
NOTE: You can only select one vertical.
|
| 602 |
Your sample messages don’t match your business type. |
You need to draft messages that reflect what your business does. For example, if you’re a clothing store, your messaging shouldn’t reference appointment reminders. |
| 603 |
Your website, brand name, and/or sample messages don’t match. |
Everything you enter in the TCR application should reflect your business type. For example, if you’re a doctor’s office, your messaging and website should directly relate to your work as a doctor’s office. |
| 701 |
One or more of your sample messages mentions marijuana |
Remove all references to marijuana, including slang terms. |
| 702 |
One or more of your sample messages mentions guns or ammunition. |
Remove any mention of firearms or ammunition, including slang terms. |
| 703 |
One or more of your sample messages mentions explicit or sexual content. |
Remove any mention of sexual or explicit information, including slang terms. |
| 704 |
One or more of your sample messages mentions gambling |
Remove any reference to gambling, including slang terms. |
| 705 |
One or more of your sample messages contains hate speech. |
Remove any reference to hateful terms and phrases (racist, xenophobic, etc.), including slang terms. |
| 706 |
One or more of your sample messages refers to alcohol. |
You can’t submit sample messages about alcohol without providing proof of age-gating (ex., date of birth entry page). You must include proof you’re verifying age as a screenshot in your application. |
| 707 |
One or more of your sample messages talks about tobacco or vaping. |
You can’t submit sample messages about tobacco or vaping without providing proof of age-gating (ex., date of birth entry page). You must include proof you’re verifying age as a screenshot in your application. |
| 708 |
One or more of your sample messages intends to generate leads to your business and/or referrals to another company that isn’t yours. |
Remove any language that is lead-related or referral messaging to other third-party companies from your sample message(s). |
| 709 |
One or more of your sample messages includes information on high-risk financial services (ex., stock markets, hedge funds, crypto, NFTs, etc.) |
You can’t use SMS messaging to generate leads for hedge funds, stock market investments, etc. Remove any mention of these from your sample message(s). |
| 710 |
You’ve registered your company information, not the specific brand. |
If you own multiple brands, you must register the exact brand that’s sending messages. For example, if you’re a software company but also own a doctor’s office, you need to enter the doctor’s office information across your application, not information on the software company. |
| 711 |
You’ve used the same EIN for multiple brands registered. |
You can only use one EIN for a brand. If you own multiple brands, each one should have its own EIN. |
| 712 |
Your registration indicates that you’re a direct lending arrangement company. |
If you’re a direct loan lender, your sample messages, website URL, etc., should clearly state that you’re a direct loan lender. |
| 713 |
You didn’t use an email address with your company domain. |
Your email address should contain your company domain. For example, john_smith@acmecompany.com is correct, not john_smith@gmail.com. |
| 802 |
You’re trying to register as a sole proprietor. |
If your business isn’t an official LLC or Corp you’ve registered with the IRS or Canada Revenue Agency, TCR won’t accept your application |
| 803 |
Your website has no language about users opting in to SMS. |
Whatever website you submit as proof of consent must have language on the page clearly stating how users are giving consent to receive your SMS messages. |
| 804 |
Your website doesn’t include anything about getting consent from customers. |
If you provide SMS messaging as an option (such as a ‘Contact Us’ page intake form) on your website, the page must be publicly visible and include the appropriate language to state that by providing their phone number, they’re consenting to receive calls or SMS messages. If you don’t have a website intake form but gained consent over the phone, for example, you need to have proof of how you are obtaining consent. |
| |
You didn’t include an opt-out and/or help message. |
You must enter an opt-out and help sample message on the Campaign and content attributes page in the box(es) provided, using the keyword(s) entered. |
| 9103 |
You didn’t include the opt-in language required on your website if you use a form to collect phone numbers. |
You need to add this language to your website before resubmitting. |
| 9104 |
You didn’t provide enough details in the how you obtain consent section when you get consent outside of your website. |
Provide a thorough description of how your consumer consents to receive SMS. For example, if consent is obtained via physical forms (patient intake forms, attorney retainer agreements, employee handbooks, etc.), please describe how, where, and when this process happens (it typically happens when you obtain the phone number). |
| 9105 |
You didn’t provide the exact URL where the opt-in consent is obtained in the how you obtain consent section. |
Include the exact URL where opt-in consent verbiage can be found on your website. |
| 9106 |
Opt-out language missing from sample messages. |
Edit your sample messages and make sure to include opt-out language (i.e., “Reply STOP to opt out.”) to at least one. |
| 9201 |
You’ve included prohibited content in one or more of your sample messages. |
Refer to the SMS content policies to ensure your campaign doesn’t violate them. |
| 9292 |
You didn’t provide an age gate (alcohol/tobacco/vape). |
Resubmit once you can show proper proof of age-gating. The best practice would be a manual entry of MM/DD/YYYY collected prior to accessing the opt-in page. Your website will be checked for age-gating. |
| 9208 |
Your sample messages indicate lead generation or affiliated marketing. |
Your sample messages and/or privacy policies reflect lead generation/affiliate marking, which aren’t allowed per TCR. Review and change as needed and resubmit. |
| 9209 |
Your sample messages indicate high-risk financial services marketing or lead generation. |
Your messages or privacy policies reflect high-risk financial services, which aren’t allowed per TCR. Review and change as needed and resubmit. |
| 9210 |
Your provided information for a reseller/non-compliant KYC rather than the agency or software provider behind the brand. |
Ensure your campaign complies with Know Your Customer (KYC). The brand is the message sender – the EIN and company information should reflect the message sender. |
| 9212 |
Your campaign appears to be a direct lending arrangement, but you didn’t check the appropriate content attribute. |
Resubmit,making sure to select Direct lending or loan agreement in the Campaign and content attributes tab. |
| 9301 |
Campaign attributes don’t match your website and/or sample message content. |
Ensure the campaign attributes match the type of content on the website and sample messages.
For example, if your sample message contains a URL, check the box next to Embedded link in the Campaign and content attributes tab.
|
| 9302 |
Inconsistency between sample message(s) and use case. |
Ensure your sample messages match your selected use case. For example, if your use case is 2FA, your sample messages must reflect the use of a 2FA campaign. |
| 9309 |
Inconsistency between website, brand name, and/or sample messages or inconsistent sample messages. |
Ensure the website content, sample messages, and brand are all consistent. |
| 9401 |
You included a public shortened URL in your sample messages. |
Carriers prohibit publicly shared shortened URLs (i.e., bitly.co, tinyurl.com, etc.). Please edit your sample messages and provide the full URLs. |
| 9402 |
You didn’t include a URL when referencing it in your sample messages. |
Add full-length URLs to your sample messages. |
| 9403 |
You provided incorrect opt-in/opt-out/help keywords or messages. |
Edit your messages. |
