TCR Registration Fees │ AT&T Office@Hand
Article# 95270
NOTE: The following SMS registration fees are in USD for both AT&T Office@Hand US and Canada customers.
The Campaign Registry (TCR) is working with mobile carriers to help register businesses so they can send SMS/MMS messages. Learn more about TCR registration.
TCR charges various fees to manage these registrations, as do SMS aggregators, mobile carriers, and third-party vetting services required by the carriers for specific use cases or SMS traffic volumes.
AT&T Office@Hand is not currently charging any additional fees for TCR registration.
Brand registration fees
Brand registration fees are one-time fees for registering your business with TCR. Brand registration helps prevent bad actors from sending spam messages pretending to be your business or as your company. As such, most customers will only need one brand registration unless they have multiple sub-brands operating under one AT&T Office@Hand account.
NOTE: Brand registration fees are applied for every brand application, and you’ll be charged the brand application fee if your brand submission is rejected.
| Item |
Fee |
Required for |
Charged by |
| Brand application fee |
$4 (one-time) |
All businesses |
TCR |
| Brand vetting fee |
$40 (one-time) |
Businesses sending more than 2,000 messages per day to T-Mobile subscribers (without vetting, T-Mobile will block your messages once you’ve reached this threshold) |
TCR partnered third party vetting service |
NOTE: To request brand vetting ($40 one-time fee), please contact AT&T Office@Hand support.
Campaign registration fees
Campaign registration fees include a one-time vetting fee and a variable monthly fee depending on how you use SMS. A campaign must be registered, and numbers assigned to it to use SMS. By registering your use case, carriers will better understand how you are using SMS and be able to identify any potential misuse, including malicious acts on your numbers. Registering also helps prevent your messages from being falsely flagged or interpreted as policy violations. For example, providing updates on a loan application could otherwise be interpreted as loan marketing, resulting in blocked messages).Because campaigns specify a particular use case for SMS, companies using SMS for conversations and marketing or automated messages will likely need multiple campaigns. By default, campaigns are limited to 49 numbers by T-Mobile; however, if you have a single use case for more than 49 numbers, contact AT&T Office@Hand support so we may assist with a campaign limit exception.
NOTE: TCR requires a minimum three-month commitment for every campaign. You can’t delete this campaign until this commitment has been fulfilled.
Each campaign will be charged both the vetting fee and the applicable recurring fee as outlined below:
| Item |
Fee |
Required for |
Charged by |
| Campaign vetting fee |
$15 (one-time) |
All businesses |
Syniverse |
NOTE: The $15 one-time campaign vetting fee is charged for every campaign resubmission, including if previously submitted campaign was rejected by carriers.
Plus one of
| Type |
Fee |
Required for |
Charged by |
| Low volume campaign |
$1.50 (monthly with
3-month minimum
commitment) |
For businesses sending
less than 15,000
messages per month, throughput is restricted to
1 message per second
per carrier across all
numbers in this
campaign |
TCR |
| Standard campaign |
$10.00 (monthly with
3-month minimum
commitment) |
For businesses sending
more than 15,000
messages per month
from within this campaign
or those that require
higher throughputs. |
TCR |
NOTE: AT&T Office@Hand generally does not offer the Sole Proprietor campaign type as it is only available to customers without an EIN, is limited to a single number, and costs more than the low-volume campaign type. If you need a Sole Proprietor campaign type, please contact support. Additional vetting and business information may be required.
Additional fees/penalties
It’s important to be aware of the following fees/penalties carriers can assess for failure to use your registered campaign or for violating SMS policies. Additional fees or penalties may also apply.
| Item |
Fee |
Required for |
Charged by |
| P2P route abuse |
$10 (per message) |
For businesses that deliberately try to evade new carrier requirements for business SMS (when using AT&T Office@Hand, your SMS will be sent over the correct A2P route protecting you from this potential fine). |
T-Mobile |
| Failure to utilize campaign penalty |
$250 (one-time) |
Charged on a per-campaign basis for any campaign that does not have a number assigned to it for a 60-day period. May be charged for each campaign without a number and each 60-day period. |
T-Mobile |
| P0-severity policy violations penalty |
$10,000 (one-time) |
For businesses that repeatedly and deliberately send high volumes of spam and/ or malicious messages. Typically assessed after multiple warnings for SMS policy violations. |
T-Mobile |
As TCR, SMS aggregators, and mobile carriers regularly update their fee schedules and SMS policies, we highly recommend visiting their resources for the latest updates. Prices above are shown for informational purposes only and may change at any time.
Key Words: AT&T Office@Hand, TCR, TCR registration, fees, TCR registration fees, campaign registry, 95270
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